AbsoluteLabs Embraces MACH Principles Through Strategic Partnership with mParticle

11 Jan 2022
5 min read

AbsoluteLabs Embraces MACH Principles Through Strategic Partnership with mParticle

AbsoluteLabs, a leading provider of fashion retail technology consultancy and digital transformation services, today announced a strategic partnership with mParticle, a leading customer data platform (CDP) provider. This partnership underscores AbsoluteLabs' commitment to MACH principles (Microservices, API-first, Cloud-native, and Headless) and its dedication to empowering businesses with agile and scalable technology solutions.

Unified Data for Personalised Customer Experiences

AbsoluteLabs recognises the value of open, best-of-breed technology ecosystems. The mParticle partnership exemplifies this principle by seamlessly integrating data across diverse platforms, including CRM, loyalty programmes, e-commerce, order management systems (OMS), and data platforms. This unified view of customer data empowers brands and retailers to:

Build dynamic customer segments: Identify key customer groups based on rich behavioural and interaction data.

Deliver real-time personalisation: Tailor marketing campaigns and messaging to individual customer preferences across channels.

Accelerate time-to-data value: Eliminate data silos and streamline marketing technology projects for faster implementation and ROI.

AbsoluteLabs Expertise Meets mParticle Innovation

The partnership leverages AbsoluteLabs' deep understanding of the modern martech landscape and its extensive experience within the luxury retail sector. By combining this expertise with mParticle's innovative CDP platform, AbsoluteLabs will:

Implement efficient customer data management: Facilitate seamless data collection and organisation across all digital touchpoints.

Reduce technical dependencies: Integrate the mParticle CDP with existing technology stacks without creating complex dependencies.

Simplify go-to-market strategies: Deliver faster project turnaround times and ensure quicker access to valuable customer insights.


"In today's competitive retail environment, offering personalised customer experiences across multiple touchpoints is no longer optional," said Simon Suarez, Director of Enterprise Architecture at AbsoluteLabs. "Our partnership with mParticle empowers us to deliver on this promise, providing our clients with a unified customer data platform that unlocks the full potential of their marketing efforts."

"We are thrilled to welcome AbsoluteLabs to our Pathways Partner Programme," said Paul McCord, Senior Director at mParticle EMEA. "Their commitment to MACH principles and their proven track record within the retail sector make them an ideal partner to help us deliver impactful customer data solutions to brands and retailers across the UK."

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