Salesforce Commerce B2B & B2C Commerce

Service Overview

Consumers and trade buyers now expect the same thing: fast, personal, easy buying wherever they are. We design and build B2B and B2C commerce around how your customers actually buy, on the platform that fits your business, and keep improving it once it is live. Our platform partnerships, including Salesforce Commerce Cloud, Shopify Plus, Salesforce B2B Commerce, NewStore and Fluent Commerce, mean your storefront connects to everything else you run.

Challenges we address

• Manual trade ordering: Wholesale and distributor customers still order by email, phone and spreadsheet, which raises your cost to serve.
• Disconnected channels: Stock and orders sit in separate systems, so promises are inaccurate and sales are lost.
• Slow, costly launches: New brands, markets and channels take too long and cost too much to bring online.
• Generic experiences: Every buyer sees the same product, price and message, so conversion and repeat purchase stall.

Our service delivery methods

• B2C commerce experiences: Fast, mobile-first storefronts for direct-to-consumer brands, from first launch to re-platform and international roll-out. Includes headless and composable builds, checkout, payments and subscription optimisation, multi-brand sites, and marketplace, e-concession and dropship channels. Platforms: Salesforce Commerce Cloud and Shopify Plus.
• B2B commerce and self-service portals: Portals that give wholesale, trade and distributor customers the buying experience they get at home. Includes account-specific catalogues and price lists, quick order and one-click reorder, quote-to-order and approval workflows, online invoices and credit, and EDI and punch-out integration. Platform: Salesforce B2B Commerce.
• Omnichannel commerce: Commerce that works the same online, in store and on marketplaces, with every order promised accurately and fulfilled from the right place. Includes order orchestration, real-time inventory visibility, click and collect, ship-from-store, endless aisle, returns anywhere, and store, point-of-sale and marketplace integration. Platforms: Salesforce Order Management, NewStore and Fluent Commerce.
• Personalisation and conversion optimisation: Customer, product and order data used to show every buyer the right product, price and message, then tested and improved continuously. Includes unified customer profiles, AI-driven recommendations, search and merchandising, segmentation, loyalty and promotions, and A/B testing tied to revenue. Platforms: Salesforce Data Cloud and Marketing Cloud, Bloomreach, Braze, Talon.One and Klaviyo.
• Accelerators: Start with proven frameworks. The free Commerce Readiness Review (6 weeks) gives you a prioritised plan for B2B, B2C or both. B2B Quick Start gets a trade portal live fast. B2C Launch gives you pre-built storefront components, checkout and analytics. Unified Commerce Connectors bring live order, stock and marketplace data from day one.

Expected Benefits

• Higher conversion and order value: Faster storefronts and personalised journeys turn browsers into loyal customers who come back.
• Lower cost to serve: Self-service ordering means fewer manual orders and trade customers who order more often.
• Fewer lost sales: Accurate promises, live stock and returns anywhere mean more full-price sell-through and a consistent experience in every channel.
• Faster, cheaper launches: Faster sites and reusable components lower the cost of launching the next brand or market.

Partner Spotlight

Salesforce Commerce Cloud, Shopify Plus, Salesforce B2B Commerce, Salesforce Order Management, NewStore, Fluent Commerce, Salesforce Data Cloud, Salesforce Marketing Cloud, Amplience, Contentful, Adyen, Avalara, Dynamic Yield, Bazaarvoice, OrderGroove, Cybersource, ESW, Vertex, Bloomreach, Braze, Talon.One, Klaviyo, Optimizely, Algolia, Blue Yonder, Forter