Kurt Geiger Drop Ship Customer Success Story

Kurt Geiger Achieves 8% Sales Boost with Dropship Marketplace Transformation

AbsoluteLabs revolutionised Kurt Geiger's dropship marketplace, seamlessly integrating their systems with major partners like Zalando and John Lewis. This streamlined solution empowered the luxury brand with:

• 8% annual sales uplift: Expanded market reach through multichannel sales.
• Enhanced inventory control: Real-time visibility across all channels.
• Superior customer experience: Seamless order management.
• Scalable foundation: Future-proofed for growth and expansion.

Executive Summary

Kurt Geiger, a renowned luxury brand, sought to leverage dropship and e-concession models to expand its market presence. However, legacy systems hindered their ability to seamlessly integrate with new marketplaces.

AbsoluteLabs implemented a scalable solution using modern APIs, connecting Kurt Geiger's internal systems with key marketplaces. This streamlined integration resulted in significant benefits:

• Broader market access: New sales channels and territories.
• Optimised inventory control: Real-time stock visibility.
• Seamless customer experience: Consistent experience across channels.

The AbsoluteLabs Solution

AbsoluteLabs utilised MuleSoft as the ESB (Enterprise Service Bus) platform, connecting Kurt Geiger's systems with various marketplaces and e-concession partners. This involved:

• Tailored product data: Adapting Akeneo product data for each marketplace.
• Real-time updates: Synchronising price and stock information from the ERP.
• Order synchronisation: Real-time updates with Manhattan OMS.
• Scalability: Reusable APIs for streamlined future expansions.
• Reliability: Robust error handling and real-time monitoring.

Results and Benefits

This transformation enabled Kurt Geiger to achieve remarkable results:

• 8% sales uplift: Through broader market reach and multichannel sales.
• Cost savings: Avoided GMV commissions charged by other marketplaces.
• Optimised inventory: Higher inventory turnover ratio.
• Seamless experience: Consistent across online and offline channels.
• Future-ready: Adaptable technology foundation for further growth.