11 Jan 2022
5 min read

Executive Summary

Fenwick, a prominent UK luxury department store, sought to expand its product offerings and enhance its customer experience. They aimed to seamlessly integrate dropship partners and leverage customer data for personalised marketing.

AbsoluteLabs provided a scalable integration solution using MuleSoft, enabling Fenwick to onboard multiple dropship partners efficiently and implement targeted marketing strategies.

This resulted in an expanded product range, improved customer experience, and increased sales.

About Fenwick

Fenwick is a leading UK luxury department store chain with a rich 140-year history. They focus on exceptional product selection and outstanding customer service across both physical stores and their online presence.

Customer Challenge

Fenwick wanted to broaden its product range and provide a seamless multichannel experience for customers by implementing a dropship model. This required reliable integration with new dropship partners.

Additionally, Fenwick aimed to personalise marketing efforts and enhance customer engagement, necessitating streamlined data flow between its POS and order management systems.

Traditional integration methods posed challenges, as many supplier management systems are not inherently compatible with dropship solutions or offer limited API-based connectivity.

Why did they work with AbsoluteLabs?

Fenwick selected AbsoluteLabs due to their expertise in integration solutions and specifically, their proficiency with the MuleSoft platform.

AbsoluteLabs' deep understanding of middleware technologies allowed them to create a flexible and scalable solution that accommodated both file-based and API-based data exchange approaches.

This unique capability gave Fenwick broader options for seamless partner integration and supported its rapid onboarding goals.

AbsoluteLabs Solution

AbsoluteLabs deployed MuleSoft as the integration backbone, connecting Fenwick's supplier management systems with various dropship vendors.

They strategically designed a unified API within the MuleSoft architecture, streamlining the onboarding process for multiple dropship partners.

AbsoluteLabs offered both SFTP and API-based integration options, ensuring compatibility with a wide range of partner systems.

Results and Benefits

Fenwick successfully scaled its dropship model, significantly expanding its product offerings and providing an enhanced customer experience.

The integration solution empowered Fenwick to pursue targeted marketing initiatives using customer data insights, leading to increased customer engagement and conversions.

AbsoluteLabs' innovative approach provided a future-proof platform for Fenwick, enabling the continued addition of new dropship partners for sustained growth.

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