AI in Retail: The Hidden Data Problem

11 Jan 2022
5 min read

A recent survey found that retailers are heavily investing in AI, but there's a hidden obstacle... most struggle with siloed data: customer information scattered across CRM, web, apps, and local stores.

The Consequences

  • πŸ‘‰ Missed Opportunities: Without a single customer view, it's near impossible to personalise recommendations or understand buying patterns.
  • πŸ‘‰ Frustrated Customers: Inconsistent experiences across channels lead to disappointment and lost loyalty.
  • πŸ‘‰ AI Underperforms: Machine learning models starved of comprehensive data end up making inaccurate predictions.
  • πŸ‘‰ Lost Investment: If data remains siloed, AI projects risk underperforming and failing to meet ROI expectations.πŸ’  The Fix: Unified Data = Business TransformationImagine if your data silos were bridged. Here's what you could unlock:πŸ‘‰ Hyper-Personalised Experiences: AI-powered product recommendations, targeted promotions, and a truly seamless omnichannel journey.
  • πŸ‘‰ Happy Customers = Increased Revenue: A delighted customer is a repeat customer, and personalisation drives sales.
  • πŸ‘‰ Optimised Operations: Demand forecasting, inventory management, and supply chain decisions guided by rich, consolidated data.

‍AbsoluteLabs can help.We specialise in developing integration strategies, ensuring the data foundation that makes AI initiatives soar. Are you ready to leverage the full potential of data-driven retail? Let's connect.

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