AbsoluteLabs partners with Adyen to simplify payments and support expansion

AbsoluteLabs Partners with Adyen to Simplify Payments and Fuel Expansion

AbsoluteLabs, a leading consultancy specialising in bespoke customer experience enhancements for the retail sector, announces a strategic partnership with Adyen, a global payments platform built for the age of connected commerce. This collaboration brings together AbsoluteLabs' MACH-aligned approach and Adyen's API-first, cloud-native solutions to empower retailers with agile, scalable, and secure payment experiences.

Hyper-Personalised Experiences, Simplified:

The partnership underscores AbsoluteLabs' commitment to delivering frictionless and hyper-personalised customer experiences across all touchpoints. By integrating Adyen's innovative payment solutions, AbsoluteLabs equips retailers with:

Seamless Omnichannel Payments: Adyen's API-first architecture enables smooth integration across diverse touchpoints, including online, mobile, and in-store. Features like Pay by Link and mobile POS streamline the payment process, fostering engaging in-store interactions.

Data-Driven Optimisation: Data-only capabilities and delegated authentication empower merchants to gain valuable customer insights while ensuring robust security measures.

Fraud Prevention: Adyen's advanced fraud prevention tools safeguard transactions and mitigate financial risks, enhancing customer trust and satisfaction.

Supporting Expansion Through MACH Principles:

Recognising the growing importance of geographical and channel expansion for retailers, AbsoluteLabs leverages Adyen's MACH-aligned architecture to:

Consult on Expansion Strategies: AbsoluteLabs' expertise in retail coupled with Adyen's global reach facilitates seamless cross-border and multi-channel expansion strategies.

Ensure Scalable Payment Infrastructure: Adyen's cloud-native infrastructure guarantees reliable and scalable payment processing, accommodating evolving business needs.

Maintain Agility and Flexibility: Both companies' commitment to open APIs and microservices facilitates swift integration and customisation, enabling rapid adaptation to changing market demands

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