AbsoluteLabs and Talon.one partner to modernise omnichannel promotions and loyalty

11 Jan 2022
5 min read

AbsoluteLabs and Talon.One Partner to Ignite MACH Based Omnichannel Promotions and Loyalty

AbsoluteLabs, a leading systems integrator specialising in bespoke customer experience enhancements, announces a strategic partnership with Talon.One, a MACH-based promotion and loyalty platform. This collaboration brings together Absolute Labs' proven record of accomplishment in MACH aligned approaches and Talon.One's API-first, cloud-native solutions to empower brands and retailers with modern, agile, and scalable loyalty and promotional experiences.

Unleashing Hyper-Personalisation and Retention:

The partnership focuses on leveraging Talon.One's intuitive rule-based engine to unlock hyper-personalisation and drive customer retention through:

Seamless Omnichannel Promotions: Delivering consistent and engaging promotions across online, mobile, and in-store touchpoints, leveraging Talon.One's API-first architecture for seamless integration.

Flexibility and Customisation: Building sophisticated, multi-tier loyalty programmes, VIP offerings, product bundles, and cross-brand campaigns without coding limitations, empowering businesses to cater to their specific needs and clientele.

Agile Integrations: Absolute Labs' expertise in tailoring custom integrations ensures smooth and rapid adaptation to specific business needs and consumer preferences, ensuring responsiveness to market shifts and evolving customer behaviours.


"Our clients are perpetually striving to deliver market-leading omnichannel experiences," says Simon Suarez, Director – Enterprise Architecture at Absolute Labs. "Talon.One's MACH architecture perfectly aligns with our vision, enabling us to deliver true omnichannel promotion and loyalty capabilities. We are excited to collaborate on innovative initiatives that push the boundaries of customer engagement and unlock unparalleled opportunities for our clients."

"Partnering with Absolute Labs, a company renowned for its agility and deep understanding of luxury brands, is a true win-win," says Nathan Roberts, EMEA Partner Manager at Talon.One. "Their expertise in complex technology integration empowers clients to leverage our platform's full potential, leading to exceptional customer experiences and sustainable growth."

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