About AbsoluteLabs: 

We are a boutique consulting organization with specialization in business and technology consulting, offering comprehensive digital transformation services. Our mission is to empower clients to maintain their competitive edge and foster innovation by staying ahead of evolving customer behaviors. With our tailored approach, we bring unparalleled expertise in specific industry verticals, enabling our clients to remain agile, adaptable, and innovative in today's digital landscape.

Experience: 7+ Years
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Qualification: Bachelor’s degree in Business Administration, or a related field.

Job Location: India (Work from Office - Hybrid)

Job Type: Full Time

Requirements: 

Minimum 8 years of overall experience, with at least 5 years in content writing for an IT services or technology company
Strong knowledge of SEO content optimization, including keyword research, SERP analysis, and content structuring
Hands-on experience with content planning tools (e.g., Trello, Notion, HubSpot, or Google Sheets)
Ability to simplify complex technical topics for diverse audiences
Exposure to campaign-driven content development
Detail-oriented with strong editing and proofreading skills
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Key Responsibilities

SEO-Optimized Content Creation: Develop high-quality, SEO-friendly content that resonates with targeted personas—ranging from software developers to business leaders and CXOs. Collaborate with the SEO Specialist to ensure effective keyword integration, meta-data alignment, and content performance improvement.

Content Calendar Ownership: Lead the planning, execution, and maintenance of a strategic content calendar in collaboration with the Head of Marketing. Ensure timely delivery of content assets aligned with campaign goals, product launches, and events.

Campaign Support & Thought Leadership: Contribute to inbound and outbound marketing campaigns with compelling content, landing pages, email copy, blog articles, and gated assets. Support demand generation efforts with thought leadership content that engages and converts.

Content Diversification (Good-to-Have): Create or support the creation of long-form and multi-format content such as whitepapers, PR articles, case studies, brochures, explainer scripts, and webinar/podcast transcripts.

Cross-Functional Collaboration: Work closely with designers, marketing managers, and subject matter experts (SMEs) to deliver consistent, on-brand content. Provide creative direction and quality feedback on visual and written assets.

Performance Tracking & Optimization: Use tools like Google Analytics, HubSpot, SEMrush, or similar to evaluate content performance. Iterate content based on performance metrics and continuously refine SEO, engagement, and conversion.

Stakeholder Engagement: Build relationships with internal teams to gather insights and ensure content aligns with business objectives, service offerings, and market trends.

Research & Trend Awareness: Stay updated on industry trends, competitor content strategies, and evolving B2B tech buyer behavior to keep content fresh, relevant, and engaging.

Why Absolutelabs

Growth-Focused Environment: Gain hands-on experience, mentorship, and opportunities to advance your career in a dynamic tech space.
Build and Lead: This is your chance to shape and lead a team like no other—a team built on collaboration, respect, and innovation, where you’ll make things happen every day.
Collaborative Culture: We foster a creative, inclusive, and growth-oriented work environment where innovation and diverse ideas thrive.
Work-Life Flexibility: Thrive in a hybrid work environment where autonomy and flexibility come together to support your well-being and productivity.

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